Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

Consumers want Pecan Recipes

Consumer research revealed that the primary reason why shoppers purchase pecans is for a key ingredient in a recipe.

The Georgia Pecan Commission can assist with providing recipe booklets that provide consumers with a range of options for cooking and baking with pecans.

Set up a secondary table display with bags of Georgia Pecans and our recipe booklets.

Include a special promotional price during the spring and summer and watch your sales rise.


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