Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

Health Benefits are a Purchase Trigger
Include Health Statements on all Display Signage

Georgia Pecans are more than just a sweet, crunchy treat, they are also a health nut. A recent research study revealed consumers are 75% more likely to purchase pecans once they become aware of the nutritional and health benefits.

So make sure you include these pecan health and nutritional statements on all merchandising display signage including header cards, shelf tags and/or posters.

Provide essential nutrients like oleic acid, which can help lower "bad" LDL cholesterol levels.
Rich in vitamin E, thiamin, magnesium, and copper
Good source of fiber
A new Dietary Guideline report states you should eat 3 to 5 serving of nuts, seeds or legumes a day. “Pecans are particularly good for you because they contain more antioxidants than any other nut,” according to a recent report published in the Journal of Agriculture and Food Chemistry.
Antioxidants are substances found in foods that protect against cell damage and, studies have shown, can help fight diseases like heart disease, Alzheimer’s, Parkinson’s and cancer.


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