Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

Keep Them Cool
Before Placing on the Shelf

Quality is the best merchandising program.

When not stored properly, pecans can lose flavor, texture and eventually become rancid.

The optimum storage temperature level is 32 – 34 degrees F with 65-72% relative humidity.

Make sure cases are kept off the floor and away from brick or concrete walls to prevent shelf-life shortening, moisture absorption.


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Georgia Pecan Commission © 2005