Georgia Pecan Commission - Marketing Research Information

Pecan Consumer

Research

Marketing Highlights:
t	Pecans are the Preferred Nut of Choice
t	Compared to Other Nuts, Pecans Are Used Most Often
t	Pecans are the Baker’s Choice and Also Great for Snacking
t	Health Benefits are a Purchase Motivator for Consumers
t	What Prompts Consumers to Buy Pecans?
t	The Importance of Packaging
Merchandising Tips:
t	Health Benefits are a Purchase Trigger
t	November is Georgia Pecan Month
t	Pecans Provide Great Cross Merchandising Opportunities
t	Keep Them Cool Before Placing on the Shelf
t	Highlight Pecans from Georgia on the Display
t	Consumers want Pecan Recipes
t	Create a Secondary Display Next to Packaged Salads
t	Creating Value with Your Pecan Promotions
t	Promotional Calendar

What Prompts Consumers
to Buy Pecans?

Respondents stated that they buy pecans primarily to be used in a recipe (66%) or to be used for holiday cooking (65%). In addition, 36% indicated that a promotional price on sale is a motivator.

Pecan Purchase Prompts


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